A history going back over 100 years
After three generations of Costa Ricans and over 100 years, La Flor Corporation grew into La Flor Agro-Industries, consistent with today´s new challenges; combining sustainable added value and efficient production practices with financial stability and social responsibilities.
In the early 20th century, a Costa Rican pioneer, Mr. Luis Rodríguez Salas, traveled from Poás, Alajuela through Villa Quesada, reaching the outskirts of Rio Cuarto de Grecia, acquiring and colonizing lands to develop a livestock business under the name "La Flor".
His son, Gilberto Rodríguez González, followed his steps, establishing Ganadera La Flor S.A. While its main business was cattle and dairy production, restoring tropical forests and native woodlands was always a priority.
It was in early 1991 when Mr. Luis Rodriguez´s grandson, Luis Rodriguez Beer, took over the family businesses, including Ganaflor.
He decided to expand the safe ongoing business to an unexplored and almost unknown product in Costa Rica: pineapple.
Back then, pineapple producers sold their product only to International companies like Chiquita and Dole. In a bold move, the board of directors decided to export the product directly into the international market using their own registered brand names:
"Rain Forest Gold" and "Piña Rica".
In the present, la Flor Agro-Industries is a company organized as a functional corporation, with fruit production as its core business, in compliance with the highest standards and regulations required by our costumers in Europe, Canada, U.S.A., and the Caribbean.